Brand & Creative for Founders & Lifestyle Brands · Charleston, SC

Some brands you remember.
I build the reason why.

I am a creative and brand partner for founders and lifestyle brands. I bring the taste, the strategy, and the story, so what people feel when they meet your brand is no accident.

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What I do · Four things, done well

Focused work for founders and lifestyle brands.

Not a generalist, and not an agency. One senior partner across four things that actually move a brand, from the idea to the identity to the content that carries it, held to a single point of view instead of scattered across five vendors.

01

Brand & identity

Positioning, naming, visual identity, and the story underneath it. What you stand for, and what you are not.

02

Creative direction

The big idea and the look that carries it, across your space, your site, your launch, your moment. Taste applied with intent.

03

Content: photo & video

Brand photography and video that make people feel the place before they arrive. Directed to your brand, not pulled from a stock library.

04

AI for lean teams

Practical AI setups and workflows so your small team markets and runs leaner. The efficiency edge, built around your business, without the hype.

Work with me on a single project, or as your ongoing fractional creative partner.

Twenty years of building demand and brands

The creative eye is backed by real commercial results.

$20M+
In paid media managed at a 450% average return
$2M
Pipeline generated from a single campaign
8→85
Scaled marketing as a startup grew tenfold
7K
People connected across 90+ countries at a global event I helped produce
Selected work

Twenty years of making brands land.

Brand & growth

GoodUnited

Began as a client of my design studio, then became the brand and demand engine that helped nonprofits raise at scale.

Identity · Product marketing · Growth
Event production

Festival & live events

Booked the talent, designed the layout, and shaped how thousands of people moved through and felt the experience.

Production · Experience design
Brand launch

Curriculum SaaS launch

Built the brand, website, and demand engine from zero for a K-12 platform, growing new client acquisition 200%.

Brand · Web · GTM
Studio work

Independent design studio

Logos, identities, and websites for founders who wanted their business to look like they meant it.

Identity · Web · Art direction

More case studies, with full visuals, coming as the studio grows. Want to see specific examples now? Just ask.

About

Do something really well, with honesty and care for the person on the other end, and you already stand apart from most of the field.

Frank Hewitt

I trained in advertising, at the meeting point of business and creative, and spent fifteen years building brands and demand for startups, nonprofits, and advisory firms. Along the way I produced live events, ran my own design studio, and learned what actually makes people care about a brand.

Community & Commerce is where that comes together: a creative partner for businesses built on experience, restaurants, hotels, breweries, makers, and the founders behind them. I use modern tools, including AI, to move fast and deliver work that used to take a full agency, while keeping the taste, strategy, and human judgment a machine cannot.

Based in Charleston. Happy to travel for the right project.

How I work

Agency-quality craft, without the agency.

You work directly with me, the person doing the thinking and shaping the work, not an account manager relaying notes to a junior team. Fewer layers, faster turns, and a partner who actually gets to know your business and the story behind it. That is the whole point.

Let's build something

Tell me about your brand.

Starting something, rebranding, or just tired of work that does not look like you feel? Let's talk.

frank@communityandcommerce.com
Charleston, SC LinkedIn Email